The United States (US) Census Bureau will publish November Retail Sales on Wednesday. The delayed data is expected to show that sales rose a modest 0.4% in the month, following no change in October. The report was delayed by the government shutdown, which diminishes its potential impact on the US Dollar (USD). The Retail Sales report is a key indicator of consumer spending and consumer demand, which are major drivers of the US economy.
Retail Sales Control Group, a smoother reading that excludes automobiles, gasoline, building materials, and food services, surged 0.8% in October after an unrevised 0.1% dip in September. The figure is relevant as it corresponds most closely with the consumer spending component of Gross Domestic Product (GDP).
The US economy kick-started the last quarter of 2025 on a strong footing, yet with mounting inflationary pressure that took its toll on consumption, particularly affecting lower and middle-income households.
Market participants do not seem worried about the latest economic developments, as real GDP increased at an annual rate of 4.3% in the three months to September, reflecting “increases in consumer spending, exports, and government spending that were partly offset by a decrease in investment,” according to the Bureau of Economic Analysis (BEA) official report.
But what will happen with the last quarter of 2025? Not only did the government shut down, dragging consumption lower, but also inflation remained stubbornly high. In the meantime, the Federal Reserve (Fed) delivered modest interest rate cuts and had to deal with US President Donald Trump’s anger over the matter.
What to expect from the November US Retail Sales report?
As previously noted, sales are likely to show a modest 0.4% increase, while market players will be paying close attention to the core reading outcome after the 0.8% advance posted in the previous month.
In the meantime, the US published the December Consumer Price Index (CPI) data. The annual inflation rate was reported at 2.7% by the CPI, while the monthly reading was 0.3%, matching expectations. The core annual CPI increased by 2.6% while the monthly advance was 0.2%, slightly below expectations but matching November’s readings. The USD came under modest selling pressure with the news, but given that the data was pretty much in line with expectations, the FX board showed no relevant reaction.
With that in mind, deviations between the actual Retail Sales figure and expectations will be critical for the USD direction. A much weaker than anticipated report could put pressure on the Greenback, while much stronger-than-expected data should boost the American currency.
Still, the reaction is likely to be limited to the near term, as investors maintain their eyes elsewhere: US President Trump has been quite busy at the start of 2026, generating geopolitical noise. Not only did Trump conduct a military operation in Venezuela and capture former President Nicolás Maduro and his wife, but he also escalated threats to annex Greenland, a Danish territory rich in rare earth elements. But it did not end there: early on Tuesday, Trump announced a 25% new tariff on those countries doing business with the Islamic Republic of Iran.
When will US Retail Sales data be released, and how can it affect EUR/USD?
The US December Retail Sales data is due at 13:30 GMT, and as previously stated, the market reaction will be directly linked to the degree of deviation from expectations on the headline and the result of the Retail Sales Control Group reading.
Ahead of the announcement, the EUR/USD pair is trapped between 1.1600 and 1.1700, with the risk skewed to the downside yet without any directional momentum.
Valeria Bednarik, FXStreet Chief Analyst, notes: “The EUR/USD pair consolidates around 1.1650 and is technically neutral. The bearish case could become stronger if the pair falls through 1.1590, a strong static support level. Bulls, on the contrary, will likely prefer to jump in once the 1.1740 resistance area is cleared. In between, choppy trading is likely to persist by the hands of sentiment.
Central banks FAQs
Central Banks have a key mandate which is making sure that there is price stability in a country or region. Economies are constantly facing inflation or deflation when prices for certain goods and services are fluctuating. Constant rising prices for the same goods means inflation, constant lowered prices for the same goods means deflation. It is the task of the central bank to keep the demand in line by tweaking its policy rate. For the biggest central banks like the US Federal Reserve (Fed), the European Central Bank (ECB) or the Bank of England (BoE), the mandate is to keep inflation close to 2%.
A central bank has one important tool at its disposal to get inflation higher or lower, and that is by tweaking its benchmark policy rate, commonly known as interest rate. On pre-communicated moments, the central bank will issue a statement with its policy rate and provide additional reasoning on why it is either remaining or changing (cutting or hiking) it. Local banks will adjust their savings and lending rates accordingly, which in turn will make it either harder or easier for people to earn on their savings or for companies to take out loans and make investments in their businesses. When the central bank hikes interest rates substantially, this is called monetary tightening. When it is cutting its benchmark rate, it is called monetary easing.
A central bank is often politically independent. Members of the central bank policy board are passing through a series of panels and hearings before being appointed to a policy board seat. Each member in that board often has a certain conviction on how the central bank should control inflation and the subsequent monetary policy. Members that want a very loose monetary policy, with low rates and cheap lending, to boost the economy substantially while being content to see inflation slightly above 2%, are called ‘doves’. Members that rather want to see higher rates to reward savings and want to keep a lit on inflation at all time are called ‘hawks’ and will not rest until inflation is at or just below 2%.
Normally, there is a chairman or president who leads each meeting, needs to create a consensus between the hawks or doves and has his or her final say when it would come down to a vote split to avoid a 50-50 tie on whether the current policy should be adjusted. The chairman will deliver speeches which often can be followed live, where the current monetary stance and outlook is being communicated. A central bank will try to push forward its monetary policy without triggering violent swings in rates, equities, or its currency. All members of the central bank will channel their stance toward the markets in advance of a policy meeting event. A few days before a policy meeting takes place until the new policy has been communicated, members are forbidden to talk publicly. This is called the blackout period.
Economic Indicator
Retail Sales (MoM)
The Retail Sales data, released by the US Census Bureau on a monthly basis, measures the value in total receipts of retail and food stores in the United States. Monthly percent changes reflect the rate of changes in such sales. A stratified random sampling method is used to select approximately 4,800 retail and food services firms whose sales are then weighted and benchmarked to represent the complete universe of over three million retail and food services firms across the country. The data is adjusted for seasonal variations as well as holiday and trading-day differences, but not for price changes. Retail Sales data is widely followed as an indicator of consumer spending, which is a major driver of the US economy. Generally, a high reading is seen as bullish for the US Dollar (USD), while a low reading is seen as bearish.
Next release:
Wed Jan 14, 2026 13:30
Frequency:
Monthly
Consensus:
0.4%
Previous:
0%
Source:
US Census Bureau
